Legal / GDPR Compliance
Hurify Digital Markets, Inc.
Official Statement: EU GDPR Compliance
May 24, 2018
At Hurify, we are committed to providing our customers with transparency regarding our privacy practices and compliance with European Union (EU) privacy regulations. We value your trust and are dedicated to protecting your privacy.
Hurify supports our customers’ need to be compliant with the new European Union General Data Protection Regulation (“GDPR”) that takes effect on May 25, 2018.
The GDPR is the new European privacy law that replaces the EU Data Protection Directive. The law requires that business protect the privacy and personal data of EU citizens and transactions that occur within EU member states.
Personal data is any data that relates to an identified or identifiable natural person. Examples of personal data includes identifiers such as name, location data, and unique online identifiers.
The General Data Protection Regulation (GDPR) will become enforceable in the European Union in May 2018. At that time, Hurify will be fully compliant with this regulation. Our privacy team is currently working with our EU and global customers to help them prepare for using Hurify after the GDPR becomes effective. We are also reviewing our entire product suite and business practices to ensure we fully support our customers with GDPR compliance.
Know where your customers are geographically located: The GDPR applies to EU citizens and transactions that occur within EU member states. Therefore, to ensure that we are compliant with these regulations, we must be able to determine where our customers are located.
Ensure that appropriate consent is obtained: The GDPR favors the use of opt-in consent mechanisms (explicit consent) e.g. unselected checkbox over opt-out consent mechanisms (implied consent) e.g pre-selected checkbox. Additionally, data subjects (our customers) are able to withdraw their consent as easily as it was given and have their personal data erased.
Develop data breach response plans when personal data is involved: Organizations should have a clear, defined plan if personal data is breached. The GDPR requires that notice must be provided without undue delay and, where feasible, not later than 72 hours after having become aware of it. Hurify will notify affected customers without undue delay if we become aware of a data breach of our services.
Hire a Data Protection Officer (“DPO”): The GDPR makes the appointment of a DPO mandatory when the activities of the data controller involve “regular and systematic monitoring of data subjects on a large scale” or where the entity conducts large-scale processing of “special categories of personal data” (such as those revealing racial or ethnic origin, political opinions, or religious or philosophical beliefs). The DPO should have expert knowledge of data protection (privacy) law and practices. Hurify has a created the DPO position as an in-house resource with direct reporting to the CEO.